Apple CEO: We won't build products just for the sake of AI
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Apple CEO Ternus said that Apple will use artificial intelligence in new products, but will not launch AI just for the sake of AI; users need not think about whether a feature is implemented by AI or traditional software—the focus is on creating products users truly love. When asked whether agents will make apps unnecessary, he responded that product creation is deeply humanistic and full of personal creativity.
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特努斯补充，苹果一定会在新产品中运用人工智能，但他表示：“我们不想为了做AI而推出AI。如果我们做得好，用户不会去思考这个功能到底是AI实现的，还是传统软件实现的。重点在于，我们是否打造出用户真正喜爱的产品。”
当被问及AI是否会对苹果及其生态带来颠覆性改变，比如智能体可能让应用程序变得不再必要时，特努斯回应：“我想那或许会让生活变得十分便捷，但产品打造是一件极具人文色彩、充满个人创意的事，也是我们热爱的事业。”