Khosla Invests in Coframe: Using AI to Customize Webpages for Every Visitor, Creating a "Living Internet"

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IT Home, November 9 news: According to a report by Business Insider this evening (the 9th), well-known American billionaire venture capitalist Vinod Khosla believes that the era when all visitors see the same webpage is about to pass. His latest investment, the AI startup Coframe, hopes to use AI to reshape the internet and provide each visitor with a tailor-made webpage. "AI makes highly personalized customization possible, and the whole world has changed because of it."

Coframe hopes to create a network environment it calls "the living internet." The company recently completed a $25 million (IT Home note: currently about 167 million yuan) Series A funding round, co-led by Khosla Ventures and Hanabi Capital, bringing total funding to $35 million (currently about 234 million yuan), but it did not disclose its valuation.

Khosla Ventures invested in Coframe as early as the seed round. Khosla believes that with AI, the long-brewing idea of providing each website visitor with a dedicated page is finally expected to become reality.

Khosla believes that browsing the internet is becoming more and more troublesome. Citing Amazon as an example, he said that over the past 15 years, Amazon's shopping experience has gotten worse and worse, because the platform is more willing to push products it wants to sell to users rather than display the content that best meets users' needs. "Another approach is to write code separately for each page, but the cost is really too high and the speed is too slow. Customizing webpages for each user is indeed a very good idea."

Coframe was founded in 2023 by AI researcher and entrepreneur Josh Payne. Payne studied mathematics and computer science at Stanford University and also co-founded the sports and entertainment startup Autograph, which is backed by Tom Brady.

While running a consumer-facing business, Payne found that much of the work was tedious and labor-intensive, which gave him the idea to found Coframe. After ChatGPT came out, he realized that generative AI might be the solution. "Websites are all static. Once built, all visitors see the same content. Every time you want to improve it later, you have to spend a lot of effort."

Payne hopes Coframe will do more than use AI to generate better-looking landing pages; he wants it to analyze customer behavior to accurately understand what exactly prompts them to click on a webpage and buy products. "All content is tailor-made. Consumers can get an experience that better matches their own needs, and can also understand more clearly what business a company operates and what goods and services it provides."

Marketing technology has never been a field that venture capital institutions are particularly enthusiastic about. Payne believes that the market landscape in this industry is becoming increasingly rigid, with a few established giants dominating. The many other vendors mainly provide tools for small improvements in areas such as marketing campaign testing, targeted delivery, and performance evaluation.

Payne is optimistic that AI will bring a second spring to the marketing technology industry: "The internet will have a life of its own. Technological progress is very fast, and we are getting closer and closer to realizing this vision. We hope to participate in driving this change." Statement: Sina.com exclusive article, unauthorized reproduction is prohibited. tech_web_article_v2015_block_bottom Non-targeted 300*250 button 17/09 wenjing begin

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