JD 101HOME's First 11.11: Over 200,000 People Have Visited and Experienced It Since Opening

JD 101HOME Welcomes Its First 11.11: Over 200,000 People Have Visited and Experienced It Since Opening Zhong Lilei 30 minutes ago JD 11.11's integrated delivery-and-installation service has been comprehensively upgraded.

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The first omnichannel 11.11 welcomes super-high foot traffic; nearly a thousand offline stores participate for the first time

In fact, this is the first 11.11 since the JD Home Appliance and Home Furnishing Business Group announced the establishment of an offline business department, fully integrating offline advantageous resources and connecting the entire omnichannel chain. On the one hand, three JD MALL stores in Longyan, Fujian; Zhengzhou, Henan; and Suzhou, Jiangsu opened one after another. Nearly 3,000 offline stores nationwide, including JD MALL, JD Electrical City Flagship Stores, and JD Home Appliance Specialty Stores, participated in 11.11 for the first time, with cumulative customer traffic exceeding 6.2 million visits, and indicators such as order volume and transaction volume all achieving substantial growth. On the other hand, JD joined hands with brands such as Haier and Siemens to hold omnichannel super brand days, combining product experience, celebrity interactions, and shopping discounts to explore innovative formats and models for integrated online and offline brand marketing.

It is worth noting that JD 101HOME Shanghai Jing'an Temple, the world's first store of the "global trendy lifestyle experience space," welcomed more than 200,000 people who checked in and experienced it from its opening through October 30. Among them, international furniture brands such as Vitra, Fritz Hansen, and GUBI, as well as domestic original designer brands such as GEDU, ANTIQUE HOUSE, Zhuomu, and Dexian, all saw transaction volumes exceed 1 million yuan. At the same time, JD Home Appliance and Home Furnishing also launched the "Light Up the Night MALL" event at 30 JD MALL stores nationwide. Users who complete online and offline interactive tasks have the chance to win surprise benefits such as celebrity meet-and-greet tickets and home appliance gifts for 1 cent.

Integrated delivery-and-installation service comprehensively upgraded; large home appliances and home furnishings achieve "installation upon delivery"

In terms of service experience, JD Home Appliance and Home Furnishing announced a comprehensive upgrade of its "integrated delivery and installation" service initiative during this 11.11, further connecting the service chain for home appliance and home furnishing products, including delivery, installation, debugging, old-product removal, and recycling. Among them, categories such as TVs, refrigerators, toilets, washing machines, robot vacuums, water purifiers, and large home furnishings have achieved "installation upon delivery," while categories such as air conditioners, water heaters, range hoods and stoves, and home decoration lighting can be installed at the door within as fast as 1 hour after delivery.

From October 12 to October 30, the number of completed orders for home appliance and home furnishing products with integrated delivery-and-installation services increased by 200% year on year, installation waiting time was reduced by 100% year on year, and the transaction volume of home appliance and home furnishing trade-ins increased by 150% year on year. At the category level, the launch of the "gold standard for 100-inch TV services" drove sales volume of 100-inch TVs up 100% year on year; orders for air conditioner installation with "all-inclusive pricing" increased by 100% year on year; sales volume of smart toilets and electronic locks supporting JD's "integrated delivery and installation" service experience increased by 330% year on year; and transaction volume of JD home decoration services increased by 100% year on year.

The integration of online and offline omnichannel, the upgrade of integrated delivery-and-installation service initiatives, and the unlimited supply of discounts and benefits are all further consolidating JD's leading position in the home appliance consumer market. According to the "Double 11 Observation: How 2026 Double 11 Will Reconstruct the Value of Major Promotions" released by iResearch, during the first half of Double 11 from October 12 to 23, JD's online sales share of major home appliances and small home appliances reached 60% and 44%, respectively, ranking first among all channels.

This 11.11, JD Home Appliance and Home Furnishing's "combination purchase" continues to increase discounts. Users who buy two or more home appliance and home furnishing products can enjoy an additional discount of up to 30% off. The campaign covers nearly 460,000 products, and more than 1.1 million users have already placed cross-category and cross-brand flexible combination purchase orders to enjoy additional discounts. In addition, the application of AI technology has brought a comprehensive upgrade to the intelligent experience of home appliance and home furnishing products, and has become the functional attribute consumers care most about during this JD 11.11. As of 18:00 on October 30, the transaction volume of home appliance and home furnishing products equipped with JD JoyInside increased by nearly 5 times quarter on quarter, and the transaction volume of new smart home appliance and home furnishing products increased by 10 times year on year.

Among them, the transaction volume of AI water cups increased by more than 5 times year on year; the transaction volume of popular small home appliance products such as AI electric toothbrushes, AI microwave-steam-bake all-in-one machines, AI beauty devices, and AI food warming boards increased by more than 200% year on year; sales volume of JoyInside JD OS TVs increased by 150% year on year; sales volume of JoyInside air conditioners and heaters increased by more than 10 times quarter on quarter; sales volume of JoyInside eye-protection study lamps increased by nearly 500% quarter on quarter; sales volume of categories such as JoyInside washing machines, AI refrigerators, and AI kitchen and bathroom major appliances increased by 150% quarter on quarter; sales volume of smart humanoid robots increased by 700% year on year, and the transaction volume of trending robot categories such as robotic arms, dexterous hands, robot data collection equipment, and commercial services increased by more than 10 times year on year; and sales volume of J.Dear's original autumn and winter home furnishing series new products, developed by JD procurement and sales staff, exceeded 100,000 items.

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