Meta quietly launches AI outfit app Style Sketch: it can link to Instagram to generate a virtual wardrobe
Meta has quietly launched the AI outfit app Style Sketch, which can link to Instagram to generate a virtual wardrobe based on photos users have posted, and also supports manually adding clothing by taking photos, recording short videos, or uploading album images. The app is already available in Indonesia, Singapore, and Thailand, supports iOS and Android, and users can also try on outfits on realistic virtual models matched to their body shape and skin tone.
Body · AI translation
IT Home, October 30 news: Meta has quietly launched an AI outfit app called Style Sketch, which lets users put together outfit ideas using clothes they already own. The app can link to Instagram and generate a virtual wardrobe based on photos the user has posted; users can also add clothing manually by taking photos on the spot, recording short videos, or uploading images from their albums.
After that, Style Sketch will recommend outfit combinations based on the clothes in the wardrobe and the user's style preferences. The app description says users can also try on the outfit on a "realistic virtual model that matches their body shape and skin tone."
The app is currently available in Indonesia, Singapore, and Thailand, and supports iOS and Android. It is not yet clear whether Meta plans to launch Style Sketch in more regions.
There are already many AI apps on the market that can help users digitize their wardrobes and preview new outfits, with startups such as Alta being representative examples. Even Google Photos offers related tools: users can turn photos of clothing into a digital wardrobe and plan outfits in it.
To compete in an existing market, Meta will most likely not rely on this idea alone, but will focus on its ability to connect with Instagram; many users have long kept large amounts of image records on Instagram that reflect their personal outfit styles.
According to the app description, Style Sketch does not recommend outfits blindly. Users can select a single item in their wardrobe to get new outfit ideas built around that item.
The app can also help users plan outfits for travel. After users enter a destination, trip duration, and scheduled activities, it will combine the weather forecast and itinerary to provide a day-by-day outfit plan.
IT Home notes that Style Sketch is one of several AI apps Meta has rolled out in recent months. Not long ago, the company launched Waddle World, a product essentially similar to a Tamagotchi virtual pet powered by AI. Meta has also launched Pocket for stylized game development and Vibes, which can quickly generate AI videos.
The launch of this batch of new apps is part of Meta's strategy of releasing apps on a large scale. The Wall Street Journal reported earlier this year that Chief Executive Mark Zuckerberg told employees that, thanks to the development efficiency gains brought by AI, the speed and threshold for launching new products have been greatly reduced, and the company plans to launch far more standalone apps than before.
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