He scrapped the launch event and switched to posting a demo every day: 3 million views on Twitter brought only 7,000 downloads

A founder canceled the product launch event and instead posted one demo every day: 3 million views on Twitter brought only 7,000 downloads, while a YouTube video with 20,000 views achieved a 20% conversion rate. He believes view counts are not a real metric; what's more worth looking at is how many of those 7,000 people will still open the product the next day.