The 18th CME Shenzhen International Consumer Electronics Expo Opens: AI and Energy Storage in the Spotlight

On October 20, the 18th Shenzhen International Consumer Electronics Exhibition (CME), hosted by Reed Huabo Exhibitions (Shenzhen) Co., Ltd., officially opened at the Shenzhen World Exhibition & Convention Center (Bao'an). With the theme "AI Digital Intelligence Renewal · Cross-Border Expansion to the World," this year's exhibition runs for four days (October 20–23), using Halls 14 and 16 and bringing together more than a thousand quality enterprises to showcase the full range of consumer electronics—including AI smart technology, energy storage and fast charging, mobile audio, health and personal care, smart wearables, outdoor/automotive electronics, and 3C digital accessories—alongside more than ten cutting-edge themed forums held concurrently.

As the annual flagship event for the consumer electronics sector in South China, this year's CME has comprehensively expanded its two core segments—AI smart technology and new-energy storage—making it both a frontier window for insight into industry trends and a key arena for connecting with global business opportunities and matching industrial resources.

Industry recovery: electronics profits up 1.1-fold year-on-year, confirming the upcycle

The exhibition opens as the consumer electronics industry enters a new upcycle. Data from the National Bureau of Statistics shows that from January to August 2026, profits in the electronics industry grew 1.1-fold year-on-year, contributing 62.0% of the profit growth of industrial enterprises above designated size. The accelerated application of new technologies, represented by artificial intelligence, has become the core driver of the electronics industry's rapid profit growth.

Guangdong Province's value-added industrial output above designated size grew 6.1% year-on-year from January to August, with single-month growth of 6.9% in August, as industrial production continued to recover. Shenzhen, as the nation's "innovation capital" and "manufacturing powerhouse" for the consumer electronics industry, has a complete industrial chain ecosystem and abundant talent resources. Rooted in Shenzhen, CME naturally enjoys the advantage of gathering industrial resources.

Two major electronics-themed exhibition zones launch together, with over a thousand enterprises competing on the same stage

UBTECH (9880.HK), the Hong Kong Stock Exchange's "first humanoid robotics stock," is appearing at Booth 14C27–30 in Hall 14 with eight AI terminals for commercial service and home consumer scenarios, forming a highly complete "embodied intelligence product line." Among them, the U-World ultra-bionic robot is equipped with the Resonance-LM emotional large model, features 19 active degrees of freedom in its facial muscles, and delivers 200 TOPS of onboard AI computing power.

ROBOSEN, a national-level specialized, refined, distinctive and innovative "little giant" enterprise, is bringing intelligent robots in transforming, humanoid and mecha forms, holding official licenses for IPs such as Transformers and Disney; Hanwang Technology (002362.SZ), a Shenzhen Stock Exchange-listed company, is showcasing products across three major segments: pen-based intelligent interaction, AI intelligent terminals and multimodal big data. Zhuoran Zhilian is appearing with DJI's full-stack self-developed technology product matrix, highlighting imaging products such as the Mavic 4 Pro and Osmo Pocket 4 Pro, as well as the ROMO P2 AI sweeping and mopping robot and the Power 1000 Mini portable power station, covering diverse scenarios such as content creation, smart home and outdoor travel. In addition, innovative products such as XTEINK's AI ultra-portable e-paper "phone secondary screen," AZMAX's naked-eye 3D holographic fan display, and UCRADAR's IP-licensed starry sky projector lamp also drew crowds of visitors.

Energy storage and fast charging zone: new national standards take effect, source factories build the industrial foundation

In the year the new national standards take effect, energy storage and fast charging have become a hot track at the exhibition. From battery cell sources to end brands, from 3C digital products to outdoor energy storage, the full picture of the industrial chain is presented.

MAXCO/RecCI is bringing Qi2 magnetic fast-charging power banks and GaN fast chargers; VERSOGO, as a national high-tech enterprise, is showcasing Qi wireless chargers and power banks certified under MFi and Qi; Xinzhaoyi Technology is launching two new products: a magnetic wireless charger with an aluminum alloy body, and a magnetic wireless power bank with a built-in semi-solid-state lithium-ion battery cell.

Huapeng Times has a cell-level production capacity of about 800,000 units per month; WORLDPLUG's travel adapters and USB chargers have passed multi-country safety certifications including CE, FCC, PSE and UL. Companies such as koakuma and TXRICH each have their own strengths in in-car charging and multi-scenario charging.

Mobile audio zone: bone conduction + open-ear rise, as "China's sound" goes global

As the TWS market matures, new directions such as bone conduction, open-ear headphones and AI audio continue to emerge.

Shokz, a national-level key specialized, refined, distinctive and innovative "little giant" enterprise and a national manufacturing single-champion demonstration enterprise, is appearing with bone conduction and directional sound-field open-listening technology; 1MORE, a Chinese original high-end headphone brand, is showcasing its full audio product line; and EDIFIER, a leading domestic audio company, also occupies an important position in the exhibition zone.

Sports audio is equally lively. LANGSDOM focuses on running scenarios and is the designated headphone brand for more than a hundred marathon events in China; ZONIC holds over a hundred bone conduction technology patents and has an annual production capacity of about 5 million units. Emerging brands and ODM factories such as HiFuture, Ruige Electronics and Qusheng Industrial, along with brands such as Cleer, ROSESELSA, sanag, Jinyun, Newmine and KO-STAR, gather together to present a diverse audio ecosystem.

Health and personal care / smart beauty care zone: small appliances, big market, as technological innovation drives industrial upgrading

From oral care to beauty and personal care, from massage and relaxation to health monitoring, products cover every aspect of daily life.

SEAGO has focused on oral care for more than 20 years, participated in drafting the national standard for electric toothbrushes, and sells its products in more than 40 countries and regions worldwide; brands such as SENK, MEEEGOU and others brought a full range of personal care products including sonic electric toothbrushes, water flossers, fascia guns and high-speed hair dryers. Bebird has transformed medical-grade endoscope technology into a consumer-grade visual ear-cleaning tool, creating an entirely new product category.

zdeer showcased a diverse health product matrix including digital hearing aids, insomnia treatment devices, rhinitis treatment devices and electronic blood pressure monitors; brands such as JeoyCosy, REPOR and Meilan each have their own focus in the massage and health field. Emerging categories such as the mini high-speed hair dryer brought by Supai Qudong demonstrate the innovative vitality of small personal care appliances.

Smart wearables zone: from health monitoring to smart glasses, wearable devices enter the "segmented era"

The smart wearables market is moving from "smartwatches standing alone" toward diversified development. Lifesense, as a provider of medical-grade remote health monitoring devices, showcased products including smart wearable wristbands, electronic health scales, body fat monitors and electronic blood pressure monitors; Gonbes brought Bluetooth glasses, smart glasses, 3D glasses and other products; companies such as Kulairui, BESTDA and YLW each have their own layouts in smartwatches, smart glasses, translation earbuds and other directions.

Outdoor/automotive electronics zone: camping economy + automotive intelligence, dual-wheel drive for new growth

The outdoor camping boom and the upgrading of automotive intelligence are driving growth together, and related companies made a concentrated appearance.

Leadinway, a national high-tech enterprise and specialized and sophisticated enterprise, showcased products including in-car Bluetooth FM transmitters, car chargers and car vacuum cleaners; UNIT, a well-known domestic brand of in-car tire inflators, appeared; Carfook brought in-car phone holders, car aromatherapy, in-car wireless chargers and other automotive supplies. Greenbar's outdoor camping lights and portable energy storage, Youjian Technology's pure copper brushless motor outdoor fan, and NANOAGE's dust blowers and other products met the diverse needs of outdoor scenarios.

3C digital accessories zone: rich categories and continuous innovation, core supply chain for cross-border e-commerce

From source factories to brand operators, accessory companies are all present. Hairong Electronics has been deeply engaged in phone protective cases for more than ten years; Lingyi Chuangzhan focuses on the research and development of phone holders and owns more than a hundred patents; brands such as WiWU, Basemo, COOYEE and boneruy each excel in their respective segmented fields. Godox, a national high-tech enterprise and a globally renowned photography lighting brand, also brought professional products such as studio flashes and LED fill lights.

Dual-exhibition linkage + cross-border going global, million-level buyers share business opportunities

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With the theme of "cross-border expansion to the world," this exhibition focuses on inviting cross-border e-commerce sellers, overseas buyers and import and export traders to attend. From Temu, SHEIN and TikTok Shop to Amazon and AliExpress, diverse channel resources are concentrated for matchmaking, helping exhibitors expand into global markets.

More than ten forums staged concurrently, a feast of ideas illuminating industry trends

On the morning of October 20, the 2026 AI Smart Hardware Going Global Product Selection Supply and Demand Matchmaking Conference was held during the 18th CME Shenzhen International Consumer Electronics Exhibition. The matchmaking conference was hosted by Reed Huabo and co-organized by the Shenzhen Bao'an District Cross-border E-commerce Association and 3721.com, gathering 12 new AI hardware products including Newman, KRETA smart glasses and Jopark AI toys, building a supply and demand matchmaking platform to help smart hardware brands connect with global markets.

On the afternoon of October 20, the "Smart Wearables · Breakthrough and Renewal" 2026 AI Wearable Technology Sharing Conference and Standard Co-construction Launch Ceremony was held during the CME Shenzhen International Consumer Electronics Exhibition. The event was hosted by Reed Huabo in conjunction with the Smart Wearable Industry Association, focusing on cutting-edge technologies and applications such as Zhixin Technology's VAD chip, Wigain AR glasses and JD Logistics' wearable reverse products, covering multiple scenarios including chips, hardware, OS and automotive. The event also launched the co-construction of the group standard "Technical Specification for End-side Artificial Intelligence Ultra-low-power Offline Voice Interaction Chips," with industry, academia and research jointly exploring new paths for the AI wearable industry.

This roundtable dialogue, themed "AI Empowers Industrial Innovation · Standards Build a Foundation for Quality Improvement," gathered forces from industry, academia and research. Li Yong, vice president of the Shenzhen Smart Terminal Industry Association, served as moderator, and seven guests—Professor Zhang Zhan of the Faculty of Computing at Harbin Institute of Technology, Jason Huang of Zhixin Technology, Feng Bochuan of Liou Zhixing, Fan Hongwei of Beijing Guangfan Technology, Postdoctoral Fellow Zhang Chao of Shenzhen Polytechnic University, and Senior Engineer Li Jiongbin of the Shenzhen Institute of Metrology and Quality Inspection—engaged in in-depth dialogue on AI wearable technology innovation, industrial implementation, standard construction and quality improvement, jointly exploring new paths for the high-quality development of end-side AI wearables.

On the morning of October 20, the "AI Going Global · Application Renewal—2026 AI Innovative Application New Product Launch Conference" kicked off first, with eight guests including Hu Xinhua, founder of Tianji.com, and Zhang Xusheng, senior going-global advisor at Alibaba, sharing on topics such as AI going-global methodologies, cross-border payments and creating hit products. On the afternoon of the same day, at the "AI Agent Reshaping Efficiency—2026 AI Automated Office Efficiency Improvement Industry Forum," guests including Zhou Daxia, founder of Tuqi Intelligence, Fan Gao, senior architect at Alibaba Cloud, and Gao Rui, partner of Tencent Cloud, discussed in depth the practical implementation of AI Agent in office work.

On October 22, the "AI + Internet of Everything · Jointly Embarking on a New Journey—2026 AI Smart Hardware New Product Launch Conference" will bring a concentrated release of 8 AI smart hardware products. In addition, multiple supply and demand matchmaking activities such as the AI Smart Hardware Going Global Product Selection Supply and Demand Matchmaking Conference will also build precise and efficient matchmaking bridges for buyers and sellers.

Conclusion

In 2026, the consumer electronics industry is at a critical juncture where AI technology is reshaping the industrial landscape, cross-border e-commerce is reshaping the channel landscape, and new national standards are reshaping the product landscape. As an important bellwether of the industry, CME Shenzhen International Consumer Electronics Exhibition is not only a stage for product display, but also a platform for industry exchange, business matchmaking and trend analysis.

From October 20 to 23, at Halls 14 and 16 of the Shenzhen World Exhibition & Convention Center (Bao'an), a thousand enterprises gather and ten thousand products shine. Here, you can see the present of consumer electronics and also the future of the industry.

The excitement continues. You are sincerely invited to attend and build the future of the industry together.