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The "2026 Qianchuan Chengfang Advertising Playbook" has officially been released. According to an October 22, 2026 report by Leiphone, the playbook centers on the Qianchuan Chengfang system and lays out implementation paths from advertising upgrades and creative supply to influencer marketing and conversion efficiency gains, covering daily operations, new-product cold starts, and major promotion peak periods. The report states that Chengfang incorporates influencer commissions, creative production, and marketing benefits into its accounting, and that all-domain advertising plans can be upgraded with one click while retaining existing model capabilities; smart coupons offer up to 400 yuan in subsidy per coupon for products with a unit price above 400 yuan, and are expected to drive a 5%-10% increase in GMV. At present, this event has only the single source report mentioned above, with no subsequent factual developments.
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"2026 Qianchuan Chengfang Advertising Guidebook" Released to Help Merchants Prepare for Double 11Developments
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Oct 22
Leiphone
"2026 Qianchuan Chengfang Advertising Guidebook" Released to Help Merchants Prepare for Double 11
The "2026 Qianchuan Chengfang Advertising Guidebook" has officially been released. Centered on the Qianchuan Chengfang system, it outlines practical pathways from advertising upgrades and creative supply to influencer marketing and conversion efficiency, covering daily operations, new product cold starts, and major promotion peak periods. Chengfang incorporates influencer commissions, creative production, and marketing benefits into its accounting, and all-domain advertising plans can be upgraded with one click while retaining existing model capabilities. Smart coupons offer a maximum subsidy of 400 yuan per coupon for products with a unit price above 400 yuan, and are expected to drive a 5%-10% increase in GMV.