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Rohan Paul offered the assessment that Meta's AI agent Muse reached 10.2 million downloads in the US within 40 days of launch. The data he cited also shows that historically only 11 apps have reached this pace, most of them mobile games. On retention, Muse's US 7-day retention rate is 30% and its 14-day retention rate is 23%, compared with competitor averages of 19% and 16%, respectively. On October 16, its daily active users reached 2.5 million, up 15% in a week, but still less than a quarter of its US downloads. At present, this assessment is seen only from Rohan Paul as a single source, with no other independent sources or official evidence to cross-verify it.
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Meta's AI agent Muse reaches 10.2 million US downloads in 40 days since launchDevelopments
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Oct 21
Rohan Paul
Meta's AI agent Muse reaches 10.2 million US downloads in 40 days since launch
Meta's AI agent Muse reached 10.2 million US downloads within 40 days, a pace only 11 apps have ever achieved in history, most of which are mobile games. Its US 7-day retention rate is 30% and 14-day retention rate is 23%, compared with competitor averages of 19% and 16% respectively; daily active users reached 2.5 million on October 16, up 15% in a week, but still less than a quarter of US downloads.