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On November 8, 2026, the "2026 Third Quarter Report on the Survey of Micro and Small Business Operators in China and Fourth Quarter Confidence Index Report" was released. The report shows that about one-third of micro and small business operators have already used artificial intelligence in business activities such as operations management, marketing, and product design. The confidence index for micro and small business operators in the fourth quarter of 2026 was 48.9, up 0.6 points from the previous quarter; the net profit margin rebounded from 3.4% in the previous quarter to 4.2%, but business fragility and liquidity pressures remain.
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Nov 8
Shanghai Observer
Survey of Chinese Micro and Small Business Operators: About One-Third Have Used AI, Q4 Confidence Index Rebounds to 48.9
The "China Micro and Small Business Operators Survey 2026 Q3 Report and Q4 Confidence Index Report" shows that about one-third of micro and small business operators have already used artificial intelligence in business activities such as operations management, marketing, and product design. The micro and small business operator confidence index for Q4 2026 was 48.9, up 0.6 points from the previous quarter, and the net profit margin rebounded from 3.4% in the previous quarter to 4.2%, but business fragility and liquidity pressures still remain.