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A Beijing News Shell Finance investigation found that a batch of AI-generated videos on social media, in which individuals claim to be Feng Gong's ex-wife, Liu Huan's partner Lu Lu, or Zhao Lirong's son Sheng Fuchun, are actually promoting Huangjing Wuhei powder. The product's ex-factory price is about 5 to 6 yuan per box, while the sales links sell it for about 30 yuan; one account operator said that after paying 998 yuan to join, the team teaches members to mass-produce AI videos, and claimed to have earned more than 1,800 yuan in half a month of part-time work, with commissions reaching 68%. Lawyers said consumers can file claims against the AI video producers, operators, product suppliers and platforms as co-defendants. A Beijing News commentary published the same day noted that the so-called "celebrities' family members" are in fact digitally generated people mass-produced by AI, who first tell behind-the-scenes stories about celebrities and then promote Wuhei powder; platforms should not merely label such content as "contains AI-generated content" but should proactively identify and take down obvious deepfake sales content.
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Nov 3
Beijing News
Beijing News Commentary: AI Impersonating Celebrities' Family Members to Sell Products—Platform Responsibility Cannot Stay Hidden
A Beijing News commentary points out that recent investigations found that so-called "celebrities' family members" are actually AI-generated digital humans produced in batches, who first tell behind-the-scenes stories about celebrities and then pitch Wuyin powder (a five-black powder), which costs five or six yuan per box at factory price but sells for about 30 yuan. The article argues that such content chains are drawn out and responsibility is easily diluted; platforms should not merely label content as "contains AI-generated content" but should proactively identify and take down obvious deepfake sales content.
Beijing News
Beijing News investigation: AI used to mass-forge celebrity family members for product sales of Wuhai powder
A Beijing News Shell Finance investigation found that a batch of AI-generated videos on social platforms, in which people claim to be Feng Gong's ex-wife, Liu Huan's partner Lu Lu, or Zhao Lirong's son Sheng Fuchun, are actually promoting Huangjing Wuhai powder. The product's factory price is about 5 to 6 yuan per box, while the sales links price it at about 30 yuan. One account operator said that after paying 998 yuan to join, the team teaches members to mass-generate AI videos, and claimed that working part-time for half a month earned more than 1,800 yuan, with commissions reaching 68%. Lawyers said consumers can assert their rights by naming the AI video producers, operators, product suppliers and platforms as co-defendants.