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On November 7, 2026, director Zhang Yimou said at the Golden Rooster · International Film Festival dialogue at the 39th China Golden Rooster Awards that the output value of AI short videos has reached tens of billions of yuan and that a large number of people are watching them, which poses a major challenge to the film industry. He also admitted that he does not know what to do when AI technology fully surpasses humans in five or ten years, and he encouraged young directors to do their best, to learn, accumulate and improve, and to tell the stories they feel most deeply about. Subsequent reports said Zhang Yimou stated that AI's impact on film is more direct than on concerts and stage plays, and that he has assembled a team of more than ten post-1990s AI specialists for the "Three-Body" project to assist with visual design.
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Nov 9
36Kr · AI
Zhang Yimou Discusses AI's Impact on the Film Industry: How Bona, China Film, and Shanghai Film Are Betting on AI Movies
Speaking at a dialogue at the Golden Rooster International Film Festival exhibition, Zhang Yimou said that AI's impact on film is more direct than on concerts or stage plays, and that he has assembled a team of more than ten "post-90s" AI specialists for the "Three-Body" project to assist with visual design. Bona's AI-native sci-fi film "Off-Plan: Guanghan Operation" began shooting in October and is scheduled for release in 2027; its predecessor "Sanxingdui: Future Past" cost in the tens of millions of yuan and had grossed 1.678 million yuan in box office as of November 2. The second phase of China Film's "Young Filmmakers Program" has a total scale of 1 billion yuan, and its investment targets include AI films or short films.
Nov 8
IT Home · Artificial Intelligence
Zhang Yimou on AI's Impact on the Film Industry: AI Short Video Output Value Has Reached Tens of Billions, a Major Challenge
At the Golden Rooster International Film Festival exhibition dialogue of the 39th China Golden Rooster Awards, Zhang Yimou stated that the output value of AI short videos has reached tens of billions and a large number of people are watching them, which is a major challenge to the film industry. He also admitted that he does not know what to do when AI technology fully surpasses humans in five or ten years. He advised young directors to be themselves, to learn, accumulate, and improve, and to tell the stories they feel most passionately about.
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