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Sensor Tower data shows that Meta's AI assistant Muse reached 10.2 million downloads in the US. Reports say that within 40 days of launch, Muse hit 10.2 million US downloads and 10.9 million worldwide, becoming only the 12th app to reach this milestone. The reports also note that Meta allocated 39% of its advertising budget in October to promoting Muse; its US 7-day retention rate was 30% and its 14-day retention rate was 23%, above the competitor average of 19% and 16%. On October 16, Muse's daily active users reached 2.5 million for the first time. The app is currently available only in the US and Canada.
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Meta AI assistant Muse surpasses 10 million US downloads 40 days after launchDevelopments
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Sensor Tower data shows Muse's US downloads reached 10.2 million
Source:IT Home · AI
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Oct 21
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Meta AI assistant Muse surpasses 10 million US downloads 40 days after launch
Meta's AI assistant Muse reached 10.2 million US downloads 40 days after launch and 10.9 million cumulative downloads worldwide, becoming only the 12th app to hit this milestone. Sensor Tower data shows that in October Meta allocated 39% of its ad budget to promoting Muse; its US 7-day retention rate was 30% and its 14-day retention rate was 23%, above the competitor averages of 19% and 16%. On October 16, Muse's daily active users reached 2.5 million for the first time; the app is currently available only in the US and Canada.