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Sensor Tower data shows that Meta's AI assistant Muse reached 10.2 million downloads in the US within 40 days of launch, with cumulative global downloads of 10.9 million, making it only the 12th app to reach this milestone. The same report also noted that Meta allocated 39% of its total advertising budget in October to promoting Muse, up from 23% the previous month; Muse's 7-day retention rate in the US was 30% and its 14-day retention rate was 23%, higher than the averages of 19% and 16% for competitors such as ChatGPT, Claude, and Grok. There are currently no new follow-up developments on this event.
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Meta AI assistant Muse surpasses 10 million US downloads 40 days after launchDevelopments
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Oct 21
Jiwei.com
Meta AI assistant Muse surpasses 10 million US downloads 40 days after launch
Meta's AI assistant Muse reached 10.2 million downloads in the US within 40 days of launch, with 10.9 million cumulative downloads worldwide, becoming only the 12th app to reach that milestone. Sensor Tower data shows that in October Meta allocated 39% of its total advertising budget to promoting Muse, up from 23% the previous month. Muse's 7-day retention rate in the US is 30% and its 14-day retention rate is 23%, higher than the 19% and 16% averages of competitors such as ChatGPT, Claude, and Grok.