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Sensor Tower released data showing that Meta's AI app Muse reached 10.2 million downloads in the United States. According to a TechCrunch AI report on October 21, 2026, Muse has accumulated 10.9 million downloads since its launch in September, of which 10.2 million were in the U.S. market. The same report, citing Sensor Tower data, said that Muse's 7-day retention rate in the U.S. was 30% and its 14-day retention rate was 23%, higher than the average levels of 19% and 16% for ChatGPT, Claude and Grok; on October 16, its daily active users reached 2.5 million for the first time, up 15% month over month. The report also said that Meta spent 39% of its advertising budget in October on promoting Muse, up from 23% the previous month. There are currently no subsequent developments in this matter.
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Meta's AI app Muse reaches 10.2 million US downloads 40 days after launchDevelopments
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Sensor Tower reports Muse's U.S. downloads reached 10.2 million
Source:TechCrunch AI
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Oct 21
TechCrunch AI
Meta's AI app Muse reaches 10.2 million US downloads 40 days after launch
Meta's AI app Muse has accumulated 10.9 million downloads since launching in September, including 10.2 million in the US market, making it one of the few apps to reach that scale within 40 days of launch. Sensor Tower data shows that Muse's 7-day retention rate in the US is 30% and its 14-day retention rate is 23%, above the averages of 19% and 16% for ChatGPT, Claude, and Grok; on October 16, its daily active users reached 2.5 million for the first time, up 15% month over month. In October, Meta allocated 39% of its advertising spend to promoting Muse, up from 23% the previous month.