Meta 发布 2026 版生成式广告模型 GEM:单一中心基础模型与 Kunlun 架构
Meta 工程博客介绍 2026 版生成式广告模型 GEM,从 Facebook、Instagram、Reels 等分域独立优化转向单一中心基础模型,跨全部广告平台数据与信号学习。GEM 带来 18.9% 转化提升和 12% 广告点击率提升,并在 Facebook、Instagram 和站外转化上分别贡献 5.8%、4.1% 和 1.6% 的转化增长。新架构 Kunlun 相比上一版 Interformer 在同算力下性能提升 2 倍,模型复杂度增长 2.5 倍,训练总算力 FLOPs 扩大 4 倍的同时端到端训练效率翻倍至 20-25% MFU。
different set of event features. It requires the flexible sequence unification approach to maximize GPU efficiency because of large-size tensor operations and minimizing operator fragmentation. How Ultra-Long Sequences Matter The new architecture makes ultra-long sequences feasible. GEM scaled the long engagement context length by 2x in production, and further enabled the capability of scaling long context to 25x, demonstrating infrastructure capability at frontier scale. Along the way, we disco
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