Salesforce announced it will acquire marketing automation company Braze for $5.66 billion in cash, or $47.5 per share, a premium of about 58% over Braze's previous closing price. Braze's revenue grew 26% year over year last quarter to $227.2 million; its platform aggregates customer data through more than 190 prebuilt connectors and offers BrazeAI to automatically generate marketing materials and Agentic Standards to set constraints for AI-generated campaigns. Salesforce plans to use its technology to enhance Marketing Cloud's cross-channel personalization capabilities, and the deal is expected to close in its fiscal year 2028.
Salesforce announced it will acquire marketing automation company Braze for $5.66 billion in cash, or $47.5 per share, a premium of about 58% over Braze's previous closing price. Braze's revenue grew 26% year over year last quarter to $227.2 million; its platform aggregates customer data through more than 190 prebuilt connectors and offers BrazeAI to automatically generate marketing materials and Agentic Standards to set constraints for AI-generated campaigns. Salesforce plans to use its technol
The US Department of Homeland Security has prohibited civilian government agencies from using DeepSeek and technology derived from its models. The order was announced on October 19 but had already taken effect at the end of July. The ban applies to civilian agencies such as the Treasury Department, the State Department, and the Department of Justice, while agencies under the Department of Defense are not covered. BBC has contacted the Department of Homeland Security, DeepSeek, and the Chinese Embassy in the United States to request comment.
The US Department of Homeland Security has prohibited civilian government agencies from using DeepSeek and technology derived from its models. The order was announced on October 19 but had already taken effect at the end of July. The ban applies to civilian agencies such as the Treasury Department, the State Department, and the Department of Justice, while agencies under the Department of Defense are not covered. BBC has contacted the Department of Homeland Security, DeepSeek, and the Chinese Em
Anthropic reported $16.8 billion in third-quarter revenue, up 45% quarter-over-quarter, and achieved profitability for the first time on an adjusted basis. Revenue rose from $4.7 billion in the first quarter to $11.6 billion in the second quarter. The company plans to launch an IPO after the U.S. midterm elections in November, with a target valuation of $2 trillion, while committing to invest at least $5.18 trillion in cloud and infrastructure over the next 10 years.