Anthropic partners with Hg to establish an AI consulting company in Europe
Anthropic has agreed to jointly support the establishment of a new European consulting company with private equity firm Hg, deploying AI consultants and engineers to European enterprises, expected to officially launch before the end of this year, with business centers in London and Berlin. This will be Anthropic's first time supporting the establishment of an independently operated European consulting company, with funding from its balance sheet, while Hg invests through its funds. Previously, Anthropic had launched a similar company, Ode, in the US with Blackstone and Hellman & Friedman, planning to invest 1.5 billion US dollars; OpenAI also established the joint venture OpenAI Deployment Company in May this year.
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Anthropic and Hg jointly build a European consulting company, which can be compared with its Ode in the US and OpenAI's similar joint venture, to see how AI companies are entering traditional IT consulting.
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Latest news shows that Anthropic has agreed to jointly support the establishment of a new European consulting company with private equity firm Hg.
This will be Anthropic's first attempt to establish an independent enterprise, which will focus on selling artificial intelligence (AI) professional services to companies on the European continent.
People familiar with the matter revealed that Anthropic has reached an agreement with London-headquartered Hg to establish an independent company that will dispatch AI consultants and engineers to European enterprises.
It is understood that this consulting company is expected to officially launch before the end of this year and will set up business centers in London and Berlin. Its clients will mainly be software companies serving enterprise customers, as well as companies in other white-collar industries.
Since 2024, Anthropic has been cooperating with companies in Hg's portfolio, as well as with other European buyout-style private equity firms.
Hg currently already has a team of 150 AI experts responsible for deploying AI technology across its portfolio companies. People familiar with the matter mentioned that the newly established business will not replace this existing team.
This new company is the first time Anthropic has supported an independently operated European consulting company.
People familiar with the matter added that Anthropic will invest funds from its own balance sheet into this new company; Hg will invest through funds it manages.
AI giants accelerate their push into the traditional IT consulting market
Earlier this year, Anthropic launched a similar independent services company, "Ode," in the United States with Blackstone and Hellman & Friedman, and plans to invest $1.5 billion in it.
Earlier this week, Blackstone President Jon Gray, referring to demand for Ode's business, said, "We simply can't keep up with client demand; demand growth is almost parabolic."
Anthropic's competitor OpenAI also established its own joint venture, OpenAI Deployment Company, in May this year, with partners including TPG, Advent, Bain Capital and Brookfield.
Media analysis suggests that AI companies establishing consulting firms is bringing threats to the traditional IT consulting business. Traditional IT consulting companies include Accenture and the "Big Four" professional services groups—Deloitte, EY, KPMG and PwC.
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