Apple's Isabel Ge Mahe: AI will not replace apps; it will make the next generation of apps more powerful

Beijing News Shell Finance Report (Reporter Zhang Xiaohui) On November 4, as Apple pushed the iOS27.3 Beta experience version, Apple Intelligence officially opened to Chinese users, allowing users to directly invoke Qwen's text and image understanding, content generation and other capabilities in Siri, Writing Tools and Visual Intelligence.

On the same day, at the Artificial Intelligence Technology Innovation and Governance Forum of the 2026 World Internet Conference Wuzhen Summit, Ge Yue, Apple's Vice President and Managing Director of Greater China, spoke on AI-related topics. Ge Yue said that Apple firmly believes that AI will not replace Apps, but will instead make the next generation of Apps more powerful and more personalized.

Ge Yue said that within the vast Apple ecosystem, Chinese developers are highly innovative. Last year, developer billings and sales facilitated by the China App Store ecosystem reached $562 billion, an increase of $23 billion from the previous year; three-quarters of Chinese developers have expanded their business overseas, and overseas revenue accounts for more than 50%.

Ge Yue further stated that AI is comprehensively accelerating this momentum. On the App Store, application categories that deeply integrate AI technologies, such as graphics and images, real-time translation and intelligent recognition, are growing the fastest. Globally, the pace of new App submissions is also accelerating, which shows that AI tools are greatly improving developers' build and iteration efficiency and helping them innovate. At the same time, AI is making digital creativity truly inclusive. With innovative tools such as AI-assisted programming, the threshold for developers has been greatly lowered, and people without a computer science background can also turn inspiration into reality.

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