Reddit earnings report shows Google AI Mode brings no traffic to websites
Reddit's latest earnings report confirms that Google AI Mode brings no traffic to websites, with referral traffic from Google Search declining significantly last quarter. Reddit co-founder and CEO Steve Huffman said users still need Reddit, it's just that Google no longer directs them over as it did in the past. Reddit's response is to become more closed off, mandating that all users log in, while many news sites are turning to subscription models.
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Reddit's earnings data confirms the real impact of AI search summaries on referral traffic to websites, as well as the platform's response of shifting to a login wall.
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Reddit's latest earnings report confirms the complaints of many websites: Google AI Mode brings no traffic to websites. AI Mode responds to user queries by generating summaries, rather than traditional search's provision of website links and brief summaries. Silicon Valley's full embrace of AI has sacrificed the countless websites that make up the internet. Reddit co-founder and CEO Steve Huffman said: "Users still need Reddit, it's just that Google no longer directs them to Reddit the way it used to." Referral traffic from Google Search declined significantly last quarter. Google's shift to AI Mode and AI overviews has cut off the traffic that previously flowed to Reddit. Reddit's response is similar to that of many news websites: becoming more closed off: Reddit will mandate that all users log in, while many news websites have embraced the subscription model.