Reddit earnings report shows Google AI Mode brings no traffic to websites
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Reddit's latest earnings report confirms that Google AI Mode brings no traffic to websites, with referral traffic from Google Search declining significantly last quarter. Reddit co-founder and CEO Steve Huffman said users still need Reddit, it's just that Google no longer directs them over as it did in the past. Reddit's response is to become more closed off, mandating that all users log in, while many news sites are turning to subscription models.
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Reddit's earnings data confirms the real impact of AI search summaries on referral traffic to websites, as well as the platform's response of shifting to a login wall.
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Reddit 的最新财报证实了众多网站的抱怨：Google AI Mode 未给网站带来流量。AI Mode 通过生成总结的方式响应用户的查询，而不是传统搜索的提供网站链接以及简要摘要。硅谷对 AI 的全面拥抱牺牲了构成互联网的无数网站。Reddit 联合创始人兼 CEO Steve Huffman 表示：“用户依然需要 Reddit，只是 Google 不再像过去那样将他们引导到 Reddit。”上季度来自 Google 搜索的引荐流量显著下滑。Google 向 AI Mode 及 AI overviews 的转型切断了原本流向 Reddit 的流量。Reddit 的回应和很多新闻网站类似：变得更封闭：Reddit 将强制要求所有用户登录，而众多新闻网站则拥抱了订阅模式。