OpenAI 在 ChatGPT 图像生成结果旁上线视觉广告
OpenAI launches visual ads that appear alongside image generation results
OpenAI 为 ChatGPT 广告产品线新增视觉展示广告，广告将出现在用户要求 ChatGPT 生成的图像旁边，本月晚些时候先在美国面向一组初始测试广告主上线，广告会明确标注且不会影响 ChatGPT 给出的回答。OpenAI 同时扩充广告测量工具与合作伙伴生态，新增点击归因方案及 AppsFlyer、Adjust、Branch 等多家测量伙伴，并与 DoubleVerify、Integral Ad Science 合作开展品牌适配评估试点。OpenAI 今年早些时候推出广告以支持免费和低价订阅档位，8 月扩展至印度，未来全球铺开后广告主可触达 ChatGPT 的 12 亿周活用户。
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OpenAI 把广告位延伸到图像生成结果旁，并同步扩充测量与品牌适配合作方，可观察 ChatGPT 免费层商业化的推进方式。
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ChatGPT is getting more ads. Specifically, OpenAI is adding visual display ads to its ad product line-up so that ads will appear alongside images that users ask ChatGPT to generate. In addition, the company is expanding its ad measurement tools and partnerships, and developing new ways to determine brand suitability.
The new ads will begin to appear later this month in the U.S. only for now, and will feature products and services from an initial test group of advertisers. The ads will also be clearly labeled and won’t influence the answers ChatGPT provides, the company notes.
The move follows the launch of Meta’s Muse, an agentic AI app which is free to everyone and a growing competitor for leading AI chatbots, like ChatGPT.
OpenAI introduced ads earlier this year to support its free and low-cost subscription tiers, and expanded them to India in August.
Now, the plan is to woo online advertisers who want to appeal to their potential customers by using more visual imagery to tell their stories. Eventually, those ads will allow them to target ChatGPT’s 1.2 billion weekly users, once they roll out globally.
However, integrating such ads could also prove disruptive to the user experience. But perhaps that’s partly the point, as the ads could push more casual users to pay for a subscription in order to avoid them.
Alongside the display ads, OpenAI said it is expanding its measurement tools and partner ecosystem, which now includes click attribution solutions, AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, as well as full-funnel, advanced measurement partners, Fospha, Measured and INCRMNTAL.
OpenAI has also partnered with Haus, Measured and WorkMagic to help advertisers explore “geo-based” experiments around ads.
The company said it’s working on developing brand suitability evaluation pilots with help from DoubleVerify (DV) and Integral Ad Science (IAS), which will help advertisers better understand the ChatGPT ads environment.
Combined, the moves see OpenAI working to make ChatGPT a viable ad-supported business for those on free and low-cost plans.