Google 被曝试点向出版商付费，补偿内容对 AI 搜索的贡献
Google reportedly tests paying publishers for AI search results
据 The Information 报道，Google 已启动一项试点，向约 100 家出版商按其内容对 AI Overviews、Search 中的 AI Mode 以及 Gemini 聊天机器人的贡献付费。Digiday 最早报道该试点，称其启动不到一年；有出版商加入一年收入超过 100 万美元，另有几个月前加入的出版商收入约 5 万至 6 万美元。Google 的 AI 搜索改动已招致出版商的批评与诉讼，也引发全球监管关注：6 月英国裁定 Google 必须允许出版商选择不进入 AI 搜索功能，欧盟则就其网络流量影响展开调查并要求其修改搜索引擎。
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Google 按内容对 AI 搜索的贡献向约 100 家出版商付费，读者可据此观察 AI 搜索与内容方的利益分配走向。
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Google has launched a pilot program that pays publishers for their contributions to its AI-powered search features, according to a report from The Information . The pilot program reportedly includes around 100 publishers and comes as Google faces scrutiny over the impact of its AI features on web traffic.
Digiday first reported on the pilot program , which began less than a year ago. As part of the test, Google is reportedly paying participating publishers for how much their content contributed to AI Overviews and AI Mode in Search, as well as its Gemini chatbot. One publisher that joined the program when it first started earned over $1 million in a year, while another that joined a few months ago has earned around $50,000 to $60,000, The Information reports.
Google’s AI-focused search changes have not only drawn criticism and lawsuits from publishers , but also from regulators around the globe . In June, the UK ruled that Google must allow publishers to opt out of appearing in AI search features, while the European Union opened an investigation into its impact on web traffic and recently ordered it to make changes to its search engine.