Google Display & Video 360 推出竖屏视频统一购买，测试中触达提升 24%
Display & Video 360 boosts reach by 24% with vertical video
Google Display & Video 360 推出 Vertical Video Unification，可在单一平台跨渠道程序化购买和衡量竖屏视频，并由 Gemini 驱动购买、执行与全漏斗衡量。初期测试中，联合利华 Hellmann's 与 WPP Media 的独立触达提升 24%，单用户成本下降 25%。
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Google Marketing Platform
Marta Martinez
Managing Director, Google Marketing Platforms
Sep 28, 2026
Audiences today discover brands and purchase products across a wide range of formats, including vertical video. As customer journeys span so many touchpoints, advertisers need a smart platform that unifies media buying and ads that deliver the best ROI.
We’re introducing Vertical Video Unification with Google Display & Video 360, making it possible to buy and measure vertical video programmatically across channels in one platform. This new solution centralizes vertical video buys from publishers across vertical video into a single workstream.
And with Gemini powering buying, execution, and full-funnel measurement, Display & Video 360 delivers competitive campaign performance without overexposing users to the same ads — benefits that siloed buying strategies can’t replicate.
During initial testing, Unilever’s Hellmann’s and WPP Media achieved a 24% increase in unique reach while reducing cost per unique user by 25%.