苹果发布 iPhone 18 Pro、Apple Watch Series 12 与 AirPods 5

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iPhone 18 Pro in black; iPhone 18 Pro in silver; iPhone 18 Pro in glacier; iPhone 18 Pro in burgundy

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Apple Watch Series 12 in dark bronze aluminum; Apple Watch Series 12 in black aluminum; Apple Watch Series 12 in light gold aluminum; Apple Watch Series 12 in space gray aluminum; Apple Watch Series 12 in gold titanium; Apple Watch Series 12 in natural titanium; Apple Watch Series 12 in pearl white ceramic; Apple Watch Series 12 in night blue ceramic; Apple Watch Ultra 4; Apple Watch Ultra 4

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Get Ready to Upgrade with Apple

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September 11, 2026 UPDATE Get ready to experience iPhone 18 Pro, the next generation of Apple Watch, and AirPods 5 Pre-orders for iPhone 18 Pro and iPhone 18 Pro Max begin Saturday, September 12 It’s almost iPhone Pro time. Starting Saturday, September 12, at 5 a.m. PT, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max on apple.com and in the Apple Store app. iPhone 18 Pro and iPhone 18 Pro Max deliver massive advancements across camera, performance, battery, and intelligence. The new 48MP Fusion Main camera with variable aperture unlocks creative control that wasn’t possible before, and new Pro controls let users customize their experience in the Camera app for even easier access to their most used settings. Both models are powered by A20 Pro and feature a next-generation vapor chamber for the highest sustained performance yet, while updated battery designs leverage powerful silicon efficiencies to deliver incredible battery life. Featuring iOS 27 with the next generation of Apple Intelligence and Siri AI, an entirely new version of Siri, iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.1 Whether shopping in stores or online, customers can connect with Apple Specialists for personalized support to help choose the right device for them and learn how to protect their products with AppleCare+ or AppleCare One, as well as for assistance with ways to save and pay, including leasing, financing options, and carrier deals. Customers can then take advantage of convenient home delivery or arrange for pickup at their local Apple Store at a time most suitable for them. Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, Mac mini, and Mac Studio are all available to pre-order now on apple.com and in the Apple Store app. Along with iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch and AirPods 5 will be available in stores and online worldwide beginning Friday, September 18. Mac mini and Mac Studio will be available in stores on Tuesday, September 22. Save Directly with Apple With more ways to pay, upgrading Apple devices has never been easier. Customers can take advantage of leasing, financing, and exceptional carrier deals — and because iPhone holds its value longer than other smartphones, they get even more value back with Apple Trade In.2 Apple Trade In

Apple Trade In is one of the smartest ways for customers to save on the latest iPhone models. When trading in an iPhone 13 or higher, customers can get $175 to $885 in credit instantly. Even better, they can apply this credit to lower their monthly payments when choosing Apple Upgrade, Apple Card Monthly Installments,3 or one of the great carrier deals. Apple Upgrade

Apple Upgrade, provided by Klarna, makes it even easier for customers to get the Apple products they love with a lease term that is right for them.‡ Apple Upgrade offers 12- and 24-month leasing options for iPhone and Apple Watch, with prices starting as low as $34.99 (excluding taxes and any trade-in credit) per month for a 24-month lease for iPhone and $11.99 (excluding taxes and any trade-in credit) per month for a 24-month lease for Apple Watch.^ Apple Upgrade also offers 24- and 36-month leasing options for Mac Studio, with lease prices starting as low as $48.99 (excluding taxes and any trade-in credit) per month for a 36-month lease.^ At the end of their lease term, eligible customers can upgrade their device to the latest generation, purchase it with a one-time payment, or simply return it and exit the program. Carrier Deals Directly with Apple

Apple partners with the major wireless carriers to offer incredible deals. This fall, customers can get up to $1,200 in credit with select carriers when they trade in iPhone 14 or newer in any condition to put toward iPhone 18 Pro or iPhone 18 Pro Max.4 Customers can explore available carrier offers and activate their new phone with AT&T, T-Mobile, and Verizon — all directly at Apple. Apple Card Monthly Installments

Apple Intelligence is available with Siri and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in iOS 27, macOS, iPadOS 27, and watchOS 27, and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13; Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device. Learn more at apple.com/tradein; Apple Card Monthly Installments (ACMI) is a 0 percent APR payment option that is only available if users select it at checkout in the U.S. for eligible products purchased at Apple and is subject to credit approval and credit limit. See support.apple.com/en-us/102730 for more information about eligible products. Additional limits and restrictions apply. See the Apple Card Customer Agreement for more information about ACMI. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch; AT&T, T-Mobile, and Verizon carrier deals are subject to terms and conditions. Learn more at apple.com/shop/buy-iphone/carrier-offers; The new texture and grain controls will be available for photos captured on iPhone 18 Pro models and the Ultra Wide, Main, and Center Stage cameras on iPhone Duo; Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security; Based on data from an Apple-conducted study of heart rate accuracy during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy; Testing conducted by Apple in July 2026 using AirPods 5 paired with iPhone 17 with prerelease AirPods firmware and iOS 27. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the bestselling wireless open-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors; Battery life varies by use. See apple.com/batteries for details; Results are compared to previous-generation Mac mini systems with Apple M4, 10-core CPU, 10-core GPU, 32GB of unified memory, and 2TB SSD; Testing was conducted by Apple in July 2026. See apple.com/mac-mini for more information; Testing was conducted by Apple in July 2026. See apple.com/mac-studio for more information; Results are compared to previous-generation Mac Studio systems with Apple M3 Ultra, 32-core CPU, 80-core GPU, 512GB of unified memory, and 8TB SSD; Mac Studio with 512GB of unified memory is coming in late October; Most devices less than four years old and in good working condition are eligible. Apple Vision Pro is limited to six devices per plan. To cover an eligible display, it must be connected to Mac and added in System Settings. For more information, visit apple.com/applecare; This offer is available in select countries and regions with eligible new iPhone, iPad, or Mac devices. Service availability varies by region. Learn more at offers.appleone.apple/en-us/new-device-offer; Media in this article

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Apple Intelligence is available with Siri and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in iOS 27, macOS, iPadOS 27, and watchOS 27, and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13; Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device. Learn more at apple.com/tradein; Apple Card Monthly Installments (ACMI) is a 0 percent APR payment option that is only available if users select it at checkout in the U.S. for eligible products purchased at Apple and is subject to credit approval and credit limit. See support.apple.com/en-us/102730 for more information about eligible products. Additional limits and restrictions apply. See the Apple Card Customer Agreement for more information about ACMI. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch; AT&T, T-Mobile, and Verizon carrier deals are subject to terms and conditions. Learn more at apple.com/shop/buy-iphone/carrier-offers; The new texture and grain controls will be available for photos captured on iPhone 18 Pro models and the Ultra Wide, Main, and Center Stage cameras on iPhone Duo; Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security; Based on data from an Apple-conducted study of heart rate accuracy during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy; Testing conducted by Apple in July 2026 using AirPods 5 paired with iPhone 17 with prerelease AirPods firmware and iOS 27. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the bestselling wireless open-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors; Battery life varies by use. See apple.com/batteries for details; Results are compared to previous-generation Mac mini systems with Apple M4, 10-core CPU, 10-core GPU, 32GB of unified memory, and 2TB SSD; Testing was conducted by Apple in July 2026. See apple.com/mac-mini for more information; Testing was conducted by Apple in July 2026. See apple.com/mac-studio for more information; Results are compared to previous-generation Mac Studio systems with Apple M3 Ultra, 32-core CPU, 80-core GPU, 512GB of unified memory, and 8TB SSD; Mac Studio with 512GB of unified memory is coming in late October; Most devices less than four years old and in good working condition are eligible. Apple Vision Pro is limited to six devices per plan. To cover an eligible display, it must be connected to Mac and added in System Settings. For more information, visit apple.com/applecare; This offer is available in select countries and regions with eligible new iPhone, iPad, or Mac devices. Service availability varies by region. Learn more at offers.appleone.apple/en-us/new-device-offer

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