Salesforce 与 INSPIRE 合作推进 MICE 业务 AI 转型
Salesforce, INSPIRE Partner on AI Transformation of MICE Business < IT·Gaming < 기사본문 - The Elec Inc.
Salesforce 于 10 月 7 日宣布与 INSPIRE Entertainment Resort 合作，推进其 MICE 业务的 AI 转型与数字化创新。INSPIRE 将在整个 MICE B2B 销售组织引入 Salesforce 的 Sales Cloud，并把 Amadeus 旗下 Delphi 系统积累的活动预订与收入数据与 Salesforce 的客户、销售机会数据打通，覆盖从客户询价到签约的全销售流程。
正文
当前显示原文，中文全文译文尚未就绪。
가
The body content of the article will be changed to this letter size.
스크롤 이동 상태바
Salesforce, an agentic customer relationship management (CRM) solutions provider, said Oct. 7 that it will work with INSPIRE Entertainment Resort on the artificial intelligence (AI) transformation and digital innovation of its MICE (Meetings, Incentives, Conferences and Exhibitions/Events) business. INSPIRE operates an integrated entertainment resort in Yeongjongdo, Incheon, near Incheon International Airport's Terminal 2.
The two companies said they will cooperate in stages, from integrating sales data to building an AI-based decision-making system, with the aim of creating a new business-to-business (B2B) sales model for the hospitality and MICE industries. MICE refers to a high-value business tourism and services segment combining corporate meetings, incentive travel, international conventions, and exhibitions or events.
Salesforce said the partnership will turn experience and information accumulated in the field into corporate data assets and connect them to actual sales strategies and revenue generation. INSPIRE plans to introduce Salesforce's sales-focused solution, Sales Cloud, across its entire MICE B2B sales organization to establish a data-driven sales management system.
Ko Seong-hee, vice president of IT at INSPIRE Entertainment Resort, left, and Lee Chung-hwan, vice president of Salesforce Korea, right, pose for a photo after signing a strategic partnership agreement.
INSPIRE has accumulated data on event bookings and revenue through Delphi, a sales and catering management solution from global travel technology company Amadeus. The company said it is partnering with Salesforce to make greater use of the data for sales forecasting and strategy development and to establish an integrated sales system spanning data entry, analysis, decision-making, and field operations. Amadeus describes Delphi as its sales and catering management software for hotels.
INSPIRE plans to link event and revenue data accumulated in Delphi with Salesforce data on customers, sales opportunities, and sales activities, allowing it to manage the entire sales process from customer inquiries to final contract wins. The company expects to turn individual sales histories into an organization-wide data asset and improve the accuracy of revenue forecasts and decision-making capabilities through comprehensive analysis of sales activities.
Hyun-Seon, Park hspark@thelec.kr
My comment