没人该买 299 美元的 Apple TV 4K，但情况本可能更糟
Nobody should buy the $299 Apple TV 4K, but it could have been worse
第四代 Apple TV 4K 以 299 美元发售，内置麦克风、升级遥控器并支持 HomePod mini 2 环绕声，但科技界普遍认为几乎没人该买这款机型。记者 Glenn Fleishman 的图表显示，从 99 美元的二代 Apple TV 到 129 美元的三代 Apple TV 4K 升级，此次涨价远超通胀水平。不过初代 Apple TV 在 2007 年同样定价 299 美元，按通胀折算相当于今天的 491 美元。
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Apple TV 4K
Nobody should buy the $299 Apple TV 4K, but it could have been worse
Ben Lovejoy | Oct 19 2026 - 5:11 am PT
My colleague Zac Hall described HomeView as one of the best ways to spend $299 on an Apple device and the Apple TV 4K as the worst. Almost nobody thinks anyone should buy the latter at that price, but things could have been even worse …
Top comment by OlivePalmtree
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Hoping there will be a Black Friday discount. The thing is only shipping a week or two before Black Friday, so I've decided to wait until then in case there's a price drop or some other promotion. View all comments
The 4th-gen Apple TV 4K has been launched at an eye-opening price of $299 (and only a little less on Amazon). You do get some new features for your money, including built-in microphones, an upgraded remote, and support for surround sound with the HomePod mini 2. But the tech world consensus appears to be that almost nobody should buy this model, especially given you’ll get Siri AI support with a 2nd- or 3rd-gen box. You can buy entire large-screen TVs for less.
Tech journalist Glenn Fleishman put together a chart showing that the price increase is well above inflation when upgrading from almost any of the previous models. That’s true from the 2nd-gen Apple TV, which went on sale at $99, through to the 3rd-gen Apple TV 4K at a launch price of $129.
But the same comprehensive chart also shows that things could have been very much worse. The very first Apple TV box went on sale at $299 way back in 2007. Adjusted for inflation, that’s the equivalent of $491 today …
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Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!