OpenAI 在 ChatGPT 图像生成加载页测试轮播广告
ChatGPT's new ad format fills the image generation loading screen with product carousels
OpenAI 将在美国 ChatGPT 的图像生成加载界面测试展示广告，广告带有标识并与生成图像分开，本月底与首批广告主上线。OpenAI 同时扩展广告衡量工具，广告主可通过 Hightouch、Tealium、LiveRamp 回传转化数据，并接入 AppsFlyer、Adjust、Branch 等归因服务商。ChatGPT 广告自 2 月起已在 40 多个国家运行，广告年化收入达 10 亿美元，公司目标 2030 年达到 1000 亿美元。
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OpenAI 把广告放进图像生成等待界面，并同步扩展转化归因与品牌安全工具，读者可据此观察其广告商业化路径。
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ChatGPT users in the US will soon see display ads while the chatbot generates an image for them. The ads are labeled as advertising, kept separate from the generated image, and designed to show products in use or the experiences tied to them. OpenAI is launching the test later this month with an initial group of advertisers.
OpenAI is also expanding its measurement tools . Advertisers can send conversion data to ChatGPT Ads through Hightouch, Tealium, and LiveRamp, with attribution providers like AppsFlyer, Adjust, and Branch joining the mix. Through Haus, Measured, and WorkMagic, OpenAI is testing geo-based experiments to gauge actual ad impact. On the brand safety front, the company is running pilot programs with DoubleVerify and Integral Ad Science that evaluate the ad environment without accessing real user conversations. Select advertisers can also set negative keywords to keep their ads from showing up in unsuitable conversations.
OpenAI has been running ads in ChatGPT since February , now in more than 40 countries, and has reached an annualized revenue run rate of $1 billion from ads alone. The company aims to hit $100 billion in ad revenue by 2030 . According to OpenAI, ChatGPT reaches 1.2 billion people weekly, though earlier this year only about 5 percent of users were paying for a subscription .