Figma Weave 模板：两分钟让用户画像活起来
Steal This Template: Bring a User Persona to Life with Figma Weave | Figma Blog
Dropbox 首席产品设计师 Sara Clayton 用 Figma Weave 在不到两分钟内为理想客户画像（ICP）生成更真实的视觉形象，替代此前反复使用同一张头像的幻灯片叙事。Figma 同时提供了车内场景、角色设定表和变量教程等 Weave 模板。
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Lead Product Designer at Dropbox Sara Clayton used Figma Weave to add dimension to an Ideal Customer Profile in under two minutes. Steal her template to make your users feel real.
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Steal this template
Product: Figma Weave
What it does: Build a more believable Ideal Customer Profile
Time to build: Two minutes
An Ideal Customer Profile (ICP) is supposed to make a customer real—a detailed picture of who you’re building for. For Sara Clayton, lead product designer on Dropbox Replay, that meant capturing video editors, audio engineers, and production managers: people whose jobs happen in front of timelines and mixing boards. ICPs built from static assets didn’t work.
“I would throw out all these diagrams and user stories, but something wasn’t clicking,” she says. At one point, she even asked a colleague to record a quick skit to show how a feature would work. Over time, they found that beat-by-beat slide decks that told stories from an ICP’s point of view worked best—but that meant using a single, recycled headshot over and over. “I’ve always desired more color when we talk about these narratives,” says Sara. “We’ve lost what a media producer looks like in their element. What if we put them in a more realistic setting?”
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So she turned to Figma WeaveIntroducing Figma Weave: The next generation of AI-native creation at FigmaFigma has acquired Weavy, a platform that brings generative AI and professional editing tools into the open canvas. As Figma Weave, the company will help build out image, video, animation, motion design, and VFX media generation and editing capability on the Figma platform.
Weave gave her a faster path to a sense of connection and authenticity. “The goal is trying to be more human again with these things,” says Sara. “Now, we can amp up storytelling and bring personas into higher fidelity.” More importantly, it allows Dropbox’s carefully crafted ICPs to have a real impact on strategy.
Use this Figma Weave template to build a more engaging ICP in under two minutes.
Mallory Dean is a Designer Advocate at Figma with a background in product and brand design and a passion for building community, creating content, and learning new things.
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