苹果营销主管 Greg Joswiak：Apple Intelligence 面向普通人，不追逐"疯狂边缘

In an interview with TIME's Andrew R. Chow, Apple's marketing chief Greg Joswiak said Apple Intelligence is meant for "everyday people" as opposed to the "lunatic fringe."

The full sentence: "In the midst of a populist AI backlash, they contend that they are building a modest but personalized and privacy-preserving form of AI that will actually help ordinary people as opposed to merely dazzling Silicon Valley's 'lunatic fringe,' as Greg Joswiak, senior vice president of worldwide marketing, puts it."

Joswiak apparently believes Apple Intelligence is not for "die-hard AI believers chasing superintelligence," as Chow described it.

"We love them, and they can use it too, but that's not our target," said Joswiak. "It's how to make it better for everyday people."

Joswiak added that "we don't feel threatened" in regards to Apple facing competition in the AI industry. "The fact that we can do the integration that we can means we can create just a better experience than anybody else," he said. Tags: Apple Intelligence Guide, Greg Joswiak[ 145 comments ]

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Top Rated CommentsTTapDatApp12 hours ago at 07:57 amAnd they will come out on the other side of the bubble in much better shape for it as a result. Respect.Score: 34 Votes (Like | Disagree)jonnyb09811 hours ago at 08:02 amHonestly, besides the annoyances of Siri, Apple has the right approach here. It's an AI assistant , not your buddy, not a therapist, etc. The humanization of all these AI bots is beyond nauseating. And it's gonna backfire at some point. It's a machine, treat it as such.Score: 30 Votes (Like | Disagree)jb31011 hours ago at 08:13 amI asked Siri who Apple Intelligence is made for, and so far, I've determined it's for people who are willing to wait quite a while to get any kind of response... 🙃

Score: 14 Votes (Like | Disagree)MMacalway11 hours ago at 08:05 amDon't worry, no one is going to confuse Siri with super intelligence. The Lunatic Fringe has nothing to worry about.

Apple is safe in the back of the class.Score: 14 Votes (Like | Disagree)Rogifan11 hours ago at 08:02 amI use ChatGPT every day. Does that make me part of the lunatic fringe?Score: 13 Votes (Like | Disagree)anthonyjr12 hours ago at 07:59 amI'd rather this to be honest. Although it is interesting Apple moved from industry-first tech leader to sitting on the sidelines until the newer tech / markets figure themselves out.Score: 13 Votes (Like | Disagree)Read All Comments