OpenAI 在 ChatGPT 中测试视觉广告
OpenAI is sticking more ads in ChatGPT
OpenAI 宣布将在美国测试新的视觉广告形式，赞助商品和服务的图片会出现在屏幕上，初期在用户用 ChatGPT 生成图片时展示。OpenAI 表示已设置护栏判断对话是否适合投放广告，以避免出现在情绪脆弱、敏感或不合适的场景中，目前正与首批广告主测试，并计划未来尝试更多广告形式。
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OpenAI 在 ChatGPT 中测试图片广告，读者可了解其投放场景与内容护栏的边界。
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OpenAI’s latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will “initially” appear when you generate images with ChatGPT, according to an announcement on Monday.
OpenAI notes that it has guardrails in place to determine when a conversation is “appropriate” for ads, with the goal of keeping them out of “emotionally vulnerable, sensitive, or otherwise unsuitable contexts.” The company says it’s testing visual ads with an “initial group of advertisers,” and plans to try out new formats in the future.