XBOX CEO Asha Sharma 宣布成立 XBOX LABS 探索 AI 游戏创作
Asha Sharma Announces XBOX LABS - Thurrott.com
XBOX CEO Asha Sharma 在内部邮件中宣布成立 XBOX LABS，由 Scott 牵头组建一支由游戏制作者、工程师和科学家组成的小团队，把新兴想法转化为玩家和开发者可体验的产品，并以更多人游玩和创作作为成功标准。她提到近期游戏被快速反编译并移植到原本不支持的硬件上，Windows PC 版本被转译到 Apple Silicon 或通过 WebAssembly 和 WebGPU 在浏览器中运行，后者全球浏览器支持率已接近 90%。她表示 XBOX LABS 不会改变现有优先级，而是提供探索新技术的途径，并提到人们每年玩游戏超过 720 亿小时，是写代码时间的五倍。
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XBOX 成立新团队探索 AI 游戏创作，读者可借此观察主机厂商如何把生成式工具纳入既有业务。
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In an internal message to employees, XBOX CEO Asha Sharma revealed that the organization will embrace AI for game creation via a new XBOX LABS team.
“In recent weeks, we’ve seen games rapidly decompiled and rebuilt to run on hardware they were never originally designed to support,” her email reads. “Windows PC builds have been translated to run on Apple Silicon or ported to run inside a browser through WebAssembly and WebGPU, the latter now approaching 90 percent global browser support. Perhaps more surprisingly, we’ve seen many of the biggest games in the world have been remixed into the source code of another.”
It’s fair to say we live in interesting times. Just the past week, ArtCraft announced vibe-coded replacements for the top seven Adobe Creative Cloud apps, and it has Microsoft Office and other top-tier app replacements on the way. And Google announced a Playground vibe-coding tool for creating video games and opened up its Google AI Studio vibe-coding tool for Android and web apps to non-developers. Vibe coding is suddenly a way to make apps–including games–of all kinds. And the message here seems to be that XBOX needs to get in on that.
“While it is hard to predict the future of gaming, it is easy to see the possibilities in making great games easier to access, giving old games new life and allowing more players to become creators and co-creators,” her email continues. “These are unmistakably good outcomes for players, even when (and sometimes because) they challenge our existing business models. To explore these possibilities, I’ve asked Scott to stand up XBOX LABS, a small group of game makers, engineers and scientists whose job is to turn emerging ideas into things our players and developers can experience. We’ll build in the open, learn from what people do, and measure success by whether more people are playing and creating.”
Sharma added that while this doesn’t change the organization’s priorities, XBOX LABS gives them a way to explore new technology without abandoning the work that’s already underway. She notes that people spend over 72 billion hours each year playing videogames, five times the time that people spend writing software code. And this combination of those activities could define gaming in the near- and long-term future.
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