ChatGPT 广告扩展至 26 个新市场,覆盖 89 国
ChatGPT Ads Are Coming to 26 New Markets
OpenAI 宣布 ChatGPT 广告已开始在 26 个新增市场推送,免费版和 Go 用户现可在全球 89 个国家看到广告,Plus、Pro 和 Enterprise 用户仍保持无广告体验。新增市场包括阿根廷、智利、哥伦比亚、秘鲁、尼日利亚、南非、塞尔维亚、乌克兰、柬埔寨、孟加拉国和巴基斯坦等。OpenAI 称已有超过 10 万名广告主在 ChatGPT 投放广告,高于 8 月的 2 万家,并计划本月晚些时候在美国小范围测试出现在图像生成功能中的视觉广告。
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原文给出广告覆盖国家数、广告主增长和图片生成广告新形式,可观察免费版商业化路径。
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OpenAI announced yesterday that it had started to roll out ads in ChatGPT in 26 additional markets. Overall, ChatGPT is now showing ads to free and Go users in 89 countries worldwide, but Plus, Pro, and Enterprise users will continue to enjoy an ad-free experience.
The list of 26 countries getting ChatGPT ads this week includes Argentina, Chile, Colombia, Peru, Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan. OpenAI also said that over 100,000 advertisers have now run ads on ChatGPT, up from 20,000 in August.
“Ads can help people discover products and services that fit their needs, including options they might not have found otherwise,” the company said yesterday. “Advertising helps support free and low-cost access to ChatGPT for people around the world.”
Ads in ChatGPT appear with a label and are separate from the chatbot’s answers. OpenAI also emphasizes that it keeps conversations private from advertisers, and that “advertising does not influence the answers ChatGPT provides.”
The company is already exploring new ad formats, including new visual ads that will show up in ChatGPT’s image generation feature. These new visual ads will start rolling out in the US later this month with a limited set of advertisers.