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The Register更新于 10月21日 22:36

Mozilla 为 iOS 版 Firefox 加入广告拦截功能

Mozilla adds ad blocking to Firefox for iOS

AI 导读

Mozilla 正通过渐进式推送为 iOS 版 Firefox 引入可选广告拦截功能,默认关闭,基于 EasyList 过滤列表在广告加载前拦截第三方广告网络、广告追踪器、网站自带广告以及弹窗和浮层。该功能不拦截搜索结果中的广告(包括 Google 和 Bing),也不拦截 Firefox 主页或新标签页上的“赞助内容”。

正文

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SOFTWARE

Experimental feature to block some, but not all, ads

Firefox for iOS now includes an optional ad blocker, or it will soon. According to Mozilla, the experimental feature "is being introduced to the Firefox user base through a progressive rollout." As such, it might not have turned up for every user just yet.

Off by default, the block uses a filter list based on EasyList to block ads before they load. According to the organization, this means that it covers third-party advertising networks, ad-related trackers, ads served up by websites, as well as pop-ups and overlays.

It does not block ads that appear in search results (including Google and Bing), nor does it block "sponsored content" on Firefox Home or the New Tab Page. In addition, the company stated, "Some websites serve ads in ways that are not covered by the current filter list."

Users might therefore find it less effective than alternatives such as Wipr, Ghostery, or other solutions. However, it is undeniably convenient. Hit a toggle in the app to enable or disable ad blocking, and that's it. Firefox is hardly the first to the party when it comes to browser-based ad blocking on iOS. Brave, for example, boasts all manner of privacy services and ad-blocking features.

MORE CONTEXT

Ad blocking is alive and well, despite Chrome's attempts to make it harder; Google Chrome's crackdown on ad blockers and browser extensions, Manifest v3, is now available in beta; Firefox 152 understands 'Sssh!'; EU browser choice rules send millions more users Firefox's way

The omissions from Firefox's block list will also worry users. Far be it from us to suggest that the substantial chunk of the company's revenue coming from Google might affect what gets blocked, but the decision not to block ads from search engine results might raise an eyebrow.

Ad blocking remains a contentious issue. The attempts to lock down Chrome's browser extension platform could be regarded as only a skirmish in an ongoing war, particularly as another more insidious front has opened up thanks to AI.

A report published today by Adblock Plus warned that advertising in conversational AI is likely on the way. "Such ads," the company said, "change how ad delivery works, can be generated on the fly, and are far harder for users to recognize."

And will likely make Mozilla's foray into iOS ad blocking seem like something from a gentler time. ®

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