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Dan Shipper更新于 10月21日 22:46

Dan Shipper:newsletter 已死,持久化智能体将取代邮箱订阅

a big take I've been noodling on and I’m ready to call:

AI 导读

Every 联合创始人 Dan Shipper 判断 newsletter 已死:借助 dots(GrokBots、Muse 等)这类持久化智能体,他几乎不再看收件箱,预计一年内全部邮件都这样过滤。他认为拿到用户邮箱不再等于建立关系,创作者需让内容装进读者的 agent harness 才能直接触达;Every 已在用 MCP 和 Slack 智能体的 frontier alerts 做实验,AI 也让创作者能以 100x 的量产出高质量内容、自建平台生态。

正文

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a big take I've been noodling on and I’m ready to call:

persistent agents mean i dont look at my inbox with dots (GrokBots, Muse, etc) I almost never look at my inbox. if I do it's for a specific thing I need to reply to.

i think in a year I'll be doing all of my email this way - fully filtered by my dot / something like it.

luckily, with persistent agents (and AI coding more generally) there is an entirely new playing field to build relationships with readers. instead of fighting to get an email address, publishers and creators will need to make sure we're installed in our reader's agent harness of choice, so that they get directly notified when we do something new.

we're already starting to experiment with this @every with our MCP and the frontier alerts we send users of our slack agent (https://t.co/L7ergneERt)

it's also more affordable than ever for publishers and creators to build their own platform ecosystem: you can have your own website, app etc. and you can use AI to publish 100x more high-quality stuff to your community—so we may see a world where many creators themselves are running their own little empires that have their own apps, feeds etc.

to be clear: It'll take a while before this actually happens, but the idea of getting someone's email creating a direct relationship with them is over.

here's a set of predictions I made 3 years ago about AI and media that panned out pretty well: https://t.co/vrozmuWxyj

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Dan Shipper