Meta's Muse AI agent surpasses 10 million users, Zuckerberg says shopping is the main use case
Meta CEO Zuckerberg said on the third-quarter earnings call that Muse has attracted more than 10 million users in the U.S. and Canada since launching in September, with shopping being the most common use case. More than a quarter of Muse users have completed purchases through the app, with an average order value of over $200; CFO Susan Li said users also commonly connect it to email and calendars for personal productivity management. Zuckerberg said Muse will launch on Meta smart glasses next month, and the company plans to monetize through commerce tools that take a cut of transactions, while most users will still use it for free.
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