Reddit CEO Huffman 称 Google AI Mode 不为任何网站导流
Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web
Reddit CEO Steve Huffman 表示，Google 的 AI Overviews 和 AI Mode 并不为任何网站带来流量，Reddit 在 10 月每周因此减少超过一百万次 Google 搜索引荐，股价在财报表现强劲的情况下仍下跌超过 25%。Reddit 称平台需求未变，只是 Google 不再向它导流，目前正在美国以外测试登录墙以减少抓取和对开放网络的依赖，与 AI 厂商的数据授权谈判仍在继续。
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AI 评分 70
Reddit 因 Google AI Mode 每周少掉百万搜索引荐，CEO 的判断给依赖搜索流量的网站提供了一个结构性风险样本。
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AI Mode has tanked not just Google's stock but Reddit's too. Shares dropped over 25 percent despite strong earnings, after CEO Steve Huffman revealed that Reddit lost more than one million Google search referrals per week in October. He blames AI Overviews and AI Mode: "AI Mode does not drive traffic. Not for us, and not to anybody as far as I know. That's just a fundamental shift in how Google works," Huffman said.
Reddit says demand for the platform hasn't changed, but Google simply stopped sending users there. In response, it's testing login walls outside the U.S. to curb scraping and reduce its dependence on the open web. Huffman sees it as a trade-off: less reach for deeper engagement. Data licensing talks with AI providers continue, though it's not certain that Reddit, which already had a deal with Google and massively profited from it , will close further ones.
What's hitting Reddit is a warning for the entire web . Any business that depends on Google for traffic faces the same structural risk.