Google 推出 Connected Apps Platform，向开发者开放 Gemini 与搜索接入
As AI agents reshape the web, Google opens Gemini and Search to more apps
Google 发布 Connected Apps Platform，允许企业和开发者提交自己的应用接入 Gemini 和 Google Search，并选择只在其中一处或两处同时上线。该平台目前以 beta 形式面向美国开发者开放预览，上线后可追踪流量、延迟和错误率，并保留品牌标识与认证账号。Gemini 已有超过 50 个 Connected Apps，包括 Adobe、Experian、Localiza、Peloton 等合作方，这些应用将在未来几周进入 Google Search；冥想应用 Calm 也将登陆 Gemini 和搜索。
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Google 把 Gemini 和搜索的第三方应用接入开放给开发者，读者可据此判断智能体入口的生态竞争走向。
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Google is making it easier for businesses to connect their apps to its AI experiences across Search and Gemini with the debut of its Connected Apps Platform.
Introduced in Gemini and Google Search earlier this year, connected apps let users securely link and interact with popular third-party services, then use them to take specific actions. For instance, you could connect to Canva to design a flyer, or to YouTube Music to build a playlist.
We’ve seen varying takes on the idea by other consumer-facing AI services like ChatGPT and Meta’s Muse. The premise is that such integrations could ultimately shift consumer behavior away from launching and using individual apps to instead using their favorite services through their preferred AI provider.
However, to successfully capture and retain consumers’ attention, there have to actually be a wide range of connected apps to explore.
Google’s idea is to open its doors to any business or developer that wants to reach users through Search or Gemini by allowing them to submit their own connected apps and monitor their performance.
The platform preview is currently available in beta to developers in the U.S., and will allow developers to build and submit apps that can be used across Google’s products.
Essentially, this process lets devs connect their app to Google’s services so it can be used with the search giant’s AI features. Developers can also choose whether they want their app to be available via Search, the Gemini app, or both.
After the app is live, developers can track traffic, latency, and error rates, and maintain control over their brand identity, such as their verified logos and authenticated accounts.
Similar to how SEO allowed companies and websites to show search engine rankings, this could well be one of the initial steps for businesses that want their services to be more visible to users on the agentic web.
Google already has over 50 Connected Apps available in Gemini, including from partners like Adobe, Experian, Localiza, Peloton, and others, in addition to its own expansive set of services, from Workplace and Photos to YouTube Music and Google Home.
These apps will now come to Google Search over the next few weeks. Search today has fewer integrations, featuring apps like Instacart, Canva, YouTube Music, Yahoo Fantasy Football, and others.
Google said meditation app Calm is another new partner on this effort, and that its app will soon launch on both Gemini and Search.