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The Verge AI更新于 11月4日 03:30

Netflix 推出 AI Discover 标签页,按主题推荐影视内容

Netflix will show you themed recommendations through a new ‘AI Discover’ tab

AI 导读

Netflix 电视应用新增 AI Discover 标签页,用 AI 驱动的实验性功能帮用户找剧集和电影。首批实验按主题推荐内容,例如 Something Light、Family Movie Night、Quick Watches,用户选择主题后会看到匹配的推荐,对不喜欢的推荐可以反馈,应用会记住。Netflix 称该功能由一套新的智能层驱动,能实时响应用户反馈并持续学习。AI Discover 以 Discover 标签形式出现在顶部菜单,正在美国面向在受支持电视上使用英文的会员逐步推出。

推荐理由

AI 评分 50

Netflix 把推荐入口改成按主题实时学习的 AI 标签页,可观察流媒体平台如何用 AI 改造内容发现。

主题

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正文

Netflix’s TV app is getting a new “AI Discover” tab where the company will show experimental, AI-powered featuresto help you find new shows and movies to watch.

The first of these experiments surfaces content based around themes, like “Something Light,” “Family Movie Night,” or “Quick Watches.” When you pick a theme, Netflix will show you recommendations that match it. If you don’t like a recommendation, you can tell that to Netflix, and the app will remember it.

The company says that AI Discover is powered by “a new intelligence layer we’ve been building that responds to what members tell us in real time and keeps learning.”

AI Discover, which will show up as a “Discover” tab along your top menu, is gradually starting to roll out in the US to “members who use Netflix in English on supported TVs.”

The announcement follows Netflix recently laying off around 1,000 employees as growth has slowed and users are reportedly watching the service less .

来源

The Verge AI