Netflix 在美国小范围测试 AI Discover 推荐标签页
Netflix’s AI Recommendations Aim to Play Matchmaker to Your Tastes
Netflix 在电视应用顶部推出可点击的 AI Discover 标签页，目前仅面向美国一小部分用户测试，并计划在未来几周向更多人开放。首发版本按心情组织推荐，例如选择 Scare Me 后展示相关影视内容；用户还可在具体作品上选择继续推荐同类或不再推荐，并说明是已看过还是不感兴趣，以此进一步训练推荐模型。该功能此前在 Netflix 第一季度财报电话会上被高管提及。
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The move comes months after Netflix execs discussed plans for AI recommendations on its first-quarter earnings call. For now, the feature is available only to a limited group of customers in the US during a testing and feedback phase, and Netflix plans to open it to others in the coming weeks.
The clickable AI Discover tab will appear at the top of the TV app screen, and as rollout continues, the feature will offer multiple experiences. But at launch on Tuesday, the first option is built around moods, so viewers can choose something like “Scare Me” to see which movies or shows the app highlights for you.
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CNET had an opportunity to preview AI Discover at a media event, where the company shared that the new AI powering the feature will enable recommendations to evolve and adjust to the individual viewer. Tap Discover, and the feature will surface themes such as Solo Movie Night or Swoon-worthy love stories; then the tool gets to work. Selecting a theme will pull up a page of movies and TV shows on the home screen that show the art, trailer or a description.
Clicking “Tune Your Recommendations” on a title presents two options: keep recommending more like it, or stop recommending. If “Do not recommend” is selected, Netflix asks whether it’s because you’ve already watched it or because you’re not interested, further training the AI tool to make it more personalized.
Netflix/J. Hazelwood/CNET
Kourtnee Jackson
Senior Editor
Kourtnee covers streaming services and entertainment. She previously worked as an entertainment reporter at Endgame 360, where she wrote about film, television, music, celebrities and streaming platforms.
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