Google 搜索 AI Mode 广告扩展至 10 个新市场
Ads in Google Search’s AI Mode Are Coming to More Markets
Google 搜索的 AI Mode 广告在最初美国测试后，新增澳大利亚、加拿大、印度、肯尼亚、马来西亚、新西兰、尼日利亚、巴基斯坦、菲律宾和新加坡 10 个市场，美国用户还将在追问中看到所谓“多轮广告”。Google 称研究显示用户对 AI Mode 中的广告接受度较高，赞助与自然产品列表项的点击率已相近，并强调这些广告不影响 Google AI 生成的自然回答。年底前还将覆盖巴西、墨西哥和英国，而一周前 OpenAI 刚把 ChatGPT 广告推向 26 个新市场、合计 89 个国家。
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Google 把 AI Mode 广告从美国扩到 10 个市场，可与 OpenAI 一周前的广告扩张对照看两家商业化节奏。
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Following an initial test in the US, the new AI Mode in Google Search is now showing ads in 10 additional markets. Google also said that US users will now see ads in follow-up queries, which the company is calling “multiturn ads.”
“Our research shows that people are comfortable with ads in AI Mode and find them highly relevant. In fact, click-through rates are already similar between sponsored and organic product list items within AI Mode,” Google said today.
The list of new countries where AI Mode in Google Search is now showing ads includes Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. More countries will follow before the end of the year, including Brazil, Mexico, and the UK.
Google’s announcement comes just a week after OpenAI brought ChatGPT Ads Free and Go users in 26 new markets, for a total of 89 countries. Just as in ChatGPT, ads in Google Search’s AI mode and AI Overviews are clearly labeled, and they can appear across follow-up questions. In a support page about ads in its AI-powered search experience, Google also emphasized that these new ads “do not influence the organic responses generated by Google AI.”